{"id":45,"date":"2024-04-02T12:13:39","date_gmt":"2024-04-02T10:13:39","guid":{"rendered":"http:\/\/www.synexis.group\/index.php\/about-us\/"},"modified":"2025-09-01T21:56:16","modified_gmt":"2025-09-01T19:56:16","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/www.synexis.group\/index.php\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"\t\t
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Our strategy is focused on growing our market-leading positions in the food sector in international markets.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore Our Journey in Redefining the Future of Farming Technology.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tExplore more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A culture where everyone feels valued<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are one team
We are results-focused
<\/span>We all make a difference
<\/span>We are bold
<\/span>We celebrate success<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To help us deliver our vision, we have developed a set of values that inspire us to work together to create a culture where everyone feels valued, cares about each other, and is absolutely focused on meeting our customers\u2019 diverse needs.<\/p>

Our values guide our culture, the way we behave, and the decisions we make, to ensure we act in the best interests of our stakeholders, the environment, and our business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Our economic model<\/span> <\/h2>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our economic model represents the way we do business and drives value for all stakeholders including customers, clients, colleagues, brand partners, suppliers and investors.\n\nGetting it right for all these groups creates sustainable momentum and drives performance in the business.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our economic levers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n 01 Like-for-like revenue growth <\/span>\n\n <\/h5>\n\n
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  • Brand portfolio enhancement<\/li>
  • Range and menu optimisation<\/li>
  • Customer research and insights<\/li>
  • Implementation of digital customer solutions<\/li><\/ul> <\/div>\n\n <\/div>\n
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    \n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n 02 Profit conversion <\/span>\n\n <\/h5>\n\n
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    • Gross margin optimisation<\/li>
    • Labour and overhead efficiency<\/li>
    • Managing rent and franchise fees<\/li>
    • Technology and automation<\/li><\/ul> <\/div>\n\n <\/div>\n
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      \n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n 03 Cash flow generation <\/span>\n\n <\/h5>\n\n
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      • A high conversion of profitability to cash<\/li>
      • Re-investing to enhance our competitive strengths<\/li>
      • Prioritising organic expansion<\/li>
      • Allocating cash to maintain a strong balance sheet\u00a0and create shareholder value<\/li><\/ul> <\/div>\n\n <\/div>\n
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        \n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n 04 New business developmen <\/span>\n\n <\/h5>\n\n
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        • Contract renewals and extensions<\/li>
        • Mobilisation of existing pipeline<\/li>
        • New contract wins<\/li>
        • Disciplined M&A<\/li><\/ul> <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          We are experts in creating and running food and drink outlets for people on the move.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          World class brands, wherever our customers go<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          We have a wide portfolio of brands, which include those we have created ourselves as well as those we franchise, to cater to our clients\u2019 and customers\u2019 needs. These brands range from well-known grab \u2018n\u2019 go sandwich shops and caf\u00e9s, to bespoke high end bars and restaurants, which means we can respond to the specific needs of our customers as they travel around the world. This strong brand line up is key to our ability to win and retain contracts, as it gives clients confidence that we can cater for their customers with a great selection of food and drink options.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Our strategy is focused on growing our market-leading positions in the food sector in international markets. Explore Our Journey in Redefining the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-45","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/pages\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":19,"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/pages\/45\/revisions"}],"predecessor-version":[{"id":233,"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/pages\/45\/revisions\/233"}],"wp:attachment":[{"href":"https:\/\/www.synexis.group\/index.php\/wp-json\/wp\/v2\/media?parent=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}