Our strategy is focused on growing our market-leading positions in the food sector in international markets.
Explore Our Journey in Redefining the Future of Farming Technology.

A culture where everyone feels valued
We are one team
We are results-focused
We all make a difference
We are bold
We celebrate success
To help us deliver our vision, we have developed a set of values that inspire us to work together to create a culture where everyone feels valued, cares about each other, and is absolutely focused on meeting our customers’ diverse needs.
Our values guide our culture, the way we behave, and the decisions we make, to ensure we act in the best interests of our stakeholders, the environment, and our business.

Our economic model

Our economic model represents the way we do business and drives value for all stakeholders including customers, clients, colleagues, brand partners, suppliers and investors. Getting it right for all these groups creates sustainable momentum and drives performance in the business.
Our economic levers
01 Like-for-like revenue growth
- Brand portfolio enhancement
- Range and menu optimisation
- Customer research and insights
- Implementation of digital customer solutions
02 Profit conversion
- Gross margin optimisation
- Labour and overhead efficiency
- Managing rent and franchise fees
- Technology and automation
03 Cash flow generation
- A high conversion of profitability to cash
- Re-investing to enhance our competitive strengths
- Prioritising organic expansion
- Allocating cash to maintain a strong balance sheet and create shareholder value
04 New business developmen
- Contract renewals and extensions
- Mobilisation of existing pipeline
- New contract wins
- Disciplined M&A
We are experts in creating and running food and drink outlets for people on the move.
